TIMEX displays, boxes and papers
As marketing played a huge role in promoting and selling the TIMEX watches in shopping environments that were not primarily aimed at selling watches (tabacconists, wharehouses, petrol stations), they made sure to their watches couldn't be missed. They develloped different displays and boxes which were as appealing as the TIMEX watches and great in communicating their USP's and specs.
The TIMEX display served both as a way of presenting the TIMEX watches and as a way of keeping stock for their ditributors. Focussing on one specific spec of the TIMEX watches, the collection was presented to the public. In the US there are still some nice vintage TIMEX displays to be obtained through eBay. A great way to present your own TIMEX collection.
Two of my vintage TIMEX displays. On the left a British 60's display for the TIMEX Electric. According to the text it must have been the early days of the introduction of TIMEX Electric watches to the public. "Will run non-stop for 12 months', 'Never needs winding', 'Battery easily replaced by owner' and 'Waterproof' were the guarantees TIMEX offered their customers.
On the right a Spanish 70's display just confiming that TIMEX was the most sold watch brand in the world (part of a broader campaign with the same visual) and offering a one year full-risk guarantee.
This 60's TIMEX display i bought on eBay. It came from the United States where you still can find these.
It is in pristine condition and I love the fact that the main USP's of the early TIMEX watches is stated on the display.
* 'as long as crystal, crown and back are intact'
It can hold upto 12 to 24 watches, depending on the size of the TIMEX watches and the way you want to display them.
Ideally you only display your waterproof watches in here. This means the Mercury watches have to find another spot,
The boxes of TIMEX had a great presence They were consistent with the values of TIMEX. Made of plastic (cheap) but highly contemporary (hip and happening with TIMEX), robust (unbreakable) and a perfect means to present the TIMEX watches.
Here is a late 60's, early 70's box for a TIMEX Electric. A rather chique way to present TIMEX latest innovation, the TIMEX Electric. Being new and watches of the future, they immediately became TIMEX 'high-end' hence these 'luxury' boxes were part of it. This box was for the French market. The inside of the box has 'TIMEX Electrique' in gold printed.
The papers of a newly bought TIMEX watch back in the days consisted of a punch card or later a post card with the model number stamp, a dealer stamp, a guarantee for the period of 1 year after purchase when correctly registered. This guarentee registration card had to be filled in by the customer and had to be send to the local TIMEX company or TIMEX distributor.
At the same time it was a way for TIMEX to learn more from the TIMEX client base. People were asked to state their age, occupation, gender, how they learned about TIMEX, etc. etc. A lot of the vintage TIMEX watches you can find at eBay that also have the correct papers, still have the guarantee card attached to it. Many people who bought a TIMEX apparently didn't value this guarantee TIMEX offered. It was a cheap watch they bought and cheap doesn't match up with guarantee they must have been thinking.
70's Italian TIMEX Quartz manual
70's Italian TIMEX GMT manual
70's Italian TIMEX Day-Date manual
70's Italian TIMEX Diver manual