Yema Ladies Sport watches
In the early seventies, Yema recognized that their sports watches would also be appealing to many women who wanted a robust watch beside their conventional dress watch. Therefor they produced a couple of smaller watches with a diameter of 30mm and often an accurate derivative of the larger male models.
The ad from 1971 on the left shows four of such ladies sport watches. It states: 'Developed for men and adjusted to your size. Real sports watches They were only available to men. This could not last. Yema has repaired this injustice.'
Montre plongee | Ref. 64.019 | Calibre FHF 36 hand winding | Diameter 30mm
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Montre Meangraf | Ref. 65.103 | Calibre FHF 362 hand winding | Diameter 30mm
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The smaller sports models have a manual wound FHF 36 and FHF 362 (Date) movement. The Fabrique d'Horlogerie Fontainemelon (merged in 1925 with Landeron and in 1982 absorbed by ETA) introduced a low-priced mechanical movement which became the standard grade in 1955. Notice the subdial @7 on these Yema watches. Not your average position for a sub second register.
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This Yema Ladies Sport watch with reference 65.105 I just missed out on @Catawiki. Would have been a lovely addition to my collection. Look at the beautiful original Yema metal bracelet it came on. Ouch! Missing this watch. That hurt.